Intent + skill relevance
Build audiences around professional intent, skills, stage and ADE context rather than generic attention.
ADE AMPLIFY · BETA
Pay for relevant progress, not empty attention.
Amplify is ADE’s campaign system for businesses, educators, recruiters, professionals and creators. Promote something useful, define the outcome, reach relevant ADE audiences and measure what happens next.
No extra percentage platform fee is planned for self-service campaign spend.
Proof-aware promotion
Connect campaigns to profiles, projects, credentials, courses and opportunities so trust can travel with the promotion.
Outcome-first measurement
Optimize toward enquiries, applications, enrolments, conversations and collaboration instead of treating impressions as the finish line.
Quality-weighted delivery
The long-term delivery model will consider relevance, trust and experience quality, not only who spends the most.
SIMPLE BY DEFAULT
Six decisions, not sixty-seven switches.
The standard flow focuses on the decisions advertisers actually understand. Expert mode remains available for deeper control.
1 · Goal
2 · Promote
3 · Audience
4 · Creative
5 · Budget
6 · Review
SMART AMPLIFY
Tell ADE the result and the budget.
The future campaign copilot will turn a plain-language goal into recommended audience, placements, creative variants and budget allocation. The advertiser approves the plan rather than wrestling with a maze of settings.
BETA SAFETY
Build now. Spend nothing yet.
The Beta campaign studio can create planning drafts and forecasts. Billing, auction delivery and paid placements remain disabled until we activate and test the Amplify data layer deliberately.